Research blog: Commercial Conventions

The products I choose for the commercial was a Wilson brand basketball and Gatorade sports drink. In the beginning of brainstorming what product(s) I could film the commercial for, I looked towards the things that interested me. Thats why when I choose the product I looked at everyday things I used and had fun doing. One of things I really enjoy is playing basketball with my friends and having that as the base of the commercial, I then realized that a major part of the sport is the ball being used. With the recent news of the NBA changing their ball brand of Spalding to Wilson, this was the best option and reasoning of picking the product.  Another big part of sports that I like was drinking fluids that help you perform better and Gatorade is one of the biggest brands that comes to mind and covers this. This is because Gatorade has made it seem that drinking its sports drink while tired will give you a boost and help you perform better. 

After finding the product I researched more about the brand and what their goal was. This helped me discover the conventions of the product. When looking through the Wilson ball on its website and watching Gatorade commercials, I searched for common elements found either in pictures or film, settings, themes or events. By looking at these categories it helped me get the conventions I need to add in my commercial, so that I best portray my product and the meaning behind its invention. Although this was just the conventions of elements they had in their website, I still needed view a commercial they made and view certain things ( Conventions) they added to define their product and make people want to purchase it. 

I noticed that the conventions that showed in their commercials was all the technology the ball had that they listed in their website. Some of these special features that the Wilson ball had and they showed was: the grip of the ball, cushion core, control of the ball, and laces around the ball. Other types of conventions were athletes, a basketball court, and basketball sneakers. These conventions all are tied together since when combined it allows you to get the full feel of playing basketball at the best level. When watching the commercial and pictures Wilson had for its Evolution basketball it made me feel like I wanted to buy the ball and go and play at a high level, this is because thats the main goal of a commercial and when done correctly it makes the marketing of the product easier. For Gatorade one major aspect of its commercials was the conventions of an athlete training and becoming tired. This help introduce the product as it showed a cause and effect since the cause was being tired, the effect is drinking Gatorade to boost Performance. Gatorade then finishes their commercial with their slogan "The thirst quencher" which helps improve the commercial as the last thing you see is ultimately what makes you remember/ gives you the feeling that when you are tired you should drink at Gatorade.  

Both of these products would work great together since both of the brands mission are to improve the way you play. This means that I have to portray this message in the commercial. One key aspects that need to be included that is a convention in both products are exercise and being fast. I think that the sport of Basketball and the products I have is the best fit as it covers all the conventions need to give the message of improving the way you play and perform.




 

Comments

Post a Comment

Popular posts from this blog

Planning for the final task: location, health, schedule and more

Image
  Schedule: 3/1/21- 3/2/21:   Actors will revive script and storyboard. This will give the actors time to take in the film and understand what they will do and prepare for their roles. During this time the actors will be able to ask any questions about the film and eliminate any confusion before filming. 3/3/21 All props and costumes will be gathered in order to prepare for filming to begin. This will help as it wouldn't leave me in a rush at the end to get the supplies I need while making sure that I have them without risking a store not having it in stock. 3/4/21- 3/22/21:   The first set of filming will take place. During this time I will record all takes of the scenes with different angles. This will then allow me to review what I like and didn't like in the following days. 3/23/21- 3/24/21:   The first part of editing will take place. In these days I will review all the takes closely and make sure that I have scenes that I want keep and others that I might have...
Read more

Starting the Final Task

Image
 My name is Juan Guerrero, I am currently in the 11th grade at Fort Lauderdale High School. I have taken four Aice classes including the classes i'm taking this year. If I pass all my Aice classes this year, I would be reward my Aice diploma. This school year I decided to take Aice Media Studies to explore the process of filming. Currently, I have expected everything from this course, challenging us to create film with including filming techniques like camera angles. So far, I have created 2 videos composing of a commercial and a music video. Now getting close to the end of the school year and near the Aice exams, I have been challenged with creating the final task. In this final task, I am suppose to create the introduction of a film only being the first two minutes of it. For this final task I will be working by myself, noting having any other teammates besides personal friends to be actors in the film. The reason I decided to work by myself is because of the creative liberty I w...
Read more

Enhancement in Filming and Editing

Image
Being that this project was the second official filming project I had, their definitely things I changed during and after I finished the project. Although I knew I was happy with the results, there was still for improvement and with the time I had left before the music video was truly due thats what I did. If I felt that a scene should be reshot or edited more thats what I did. By doing this, I would make my film look better as I improved the shots took and the smoothness of the film. I believe making these changes truly helped my film as developed the storyline. One of the main reasons why I decided to change a few scenes is because of how I felt with them. Looking over the film and being "ok" with a scene didn't fit right with me and thats why I decided to change it by redoing them to improve camera quality and camera angles to better fit the screen. One scene that was effected by this was the close-shot of the eyes as when filmed the camera was centered correctly, eith...
Read more